Welcome to The International Association for the Study of Popular Music UK and Ireland Branch

Managing Popular Culture: Emergence, Strategy and the Development of Popular Phenomena

Posted: August 7th, 2013 | Filed under: Calls for Papers | No Comments »

30 January – 1 February 2014
Karlshochschule International University, Karlsruhe

Keynote Lecture: Angela McRobbie, Goldsmiths, University of London


The 6th Annual Convention of the “Popular Culture and Media” division within the German Association for Media Studies will explore the question “How does popular culture develop?” We invite presenters from different backgrounds and disciplines to a lively discussion on the intersections of economic, cultural and social aspects that form popular phenomena.

Academic scholarship so far has often drawn a strict borderline between strategic management approaches on the one hand, and subversive approaches, which draw on the creative and uncontrollable potential of popular culture on the other. While the first idea is associated with producers’ interests to control and operate a chaotic condition, the latter is predominantly linked to aesthetic and/or socio-analytical methods that all too often leave aside the economic context of popular phenomena.

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